I picked this up in my local B&M store for about £1.49. I was drawn in by the fact it states it is natural and has the "Natural products association certified" stamp on it. I picked up shade 60 (which isn't actually on the Wet n Wild website, although they have 9 other shades).
The website says: Adds brilliant luminescent colour to lips. Approved by the Natural Products Association, these lip shimmers are made of a natural formula infused with calming ingredients of vitamins and natural oils to keep lips moisturized and nourished.
I'm a little dissapointed there is no ingredients on the product or website, it would be nice to know what natural ingredients are actually in it.
The natural blend lip shimmer is so moisturizing! As soon as I applied my lips felt soft, I had to apply a few coats to get any shimmer from it and it is still very subtle but I am quite impressed. It has a peppermint-ish smell to it and my lips felt slightly tingly after applying, it was a pleasant sensation. I am sitting here still wearing the lip shimmer and my lips feel very moisturized. I am very tempted to purchase more shades from B&M.
Wet n Wild website here
Read about the Natural Products Association here